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Procter & Gamble Is on a Roll in Europe

Bernstein analyst likes the ‘competitive intensity.’

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By: TOM BRANNA

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Suddenly, price-cutting is a noble pursuit in the view of at least one analyst. Procter & Gamble’s increased “competitive intensity” is boosting the world’s largest consumer-goods company’s market share in Europe at the expense of rivals such as Unilever, according to Sanford C. Bernstein. P&G gained share in 9 out of 13 product categories in Europe over the last 24 weeks, according to Andrew Wood an analyst with Bernstein. Unilever lost share in 6 of the 10 categories where it comp...

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